Saturday, 07 August 2004
Smaller, Slower, Cheaper Breezer
CREDIT: © Joe Breeze/BreezerBikes.com
WHERE: the future. WHAT: the Joe Breeze vision.
NOTE: ALL thumbnails pop-up the same source page.
You may never have heard of Joe Breeze, but most people will have heard the expression mountain bike. Joe made the first one. There are other claimants, but we are not talking prototypes and development models here, we are talking production models. That's an up to date Joe in the middle picture shining the light, and a younger Joe on his bicycle, doing a slide back when mountain biking was something new.
The other images are historically relevant for Joe's speaking tours, and worth a closer look because some of those thumbnails are heavily cropped to fit the strip format. All five pictures come from Joe's own web site at BreezerBikes.com where you will find a bicycle advocacy initiative named 'Healthy Transportation Choices Now'. Joe lives the lifestyle, sells the bicycles, and peddles the vision. Do not just listen to Joe, but check out some press  coverage, too. With all the doom and gloom around in the media, treat yourself to a first class optimistic read. This stuff is happening now, on a cycleway near you. Ding! Ding! Coming through!
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Jules Laforgue (1860-1887)
"Ah! que la vie est quotidienne."
Oh, what a day-to-day business life is.
'Complainte sur certains ennuis' (1885)